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This site had the following in the web site, "You can design and create, and build the most wonderful place in the world." We observed that the web page stated " But it takes people to make the dream a reality." It also stated " Fashion fades, only style remains the same. Design is not just what it looks like and feels. Design is how it works. Features and benefits of ICF construction? Lower cost to heat and cool. Will not rot or decay. No cavity walls for mold, mildew, bugs or rodents." The header had Nudura ICF as the highest ranking keyword. It was followed by ICF, Insulating Concrete Forms, and Disaster Resistant which isn't as ranked as highly as Nudura ICF. The next words the site uses is ICF homes for sale. ICF technology was also included and will not be understood by web crawlers.